The 2023-24 Premier League season brings with it a whole host of new kits from all 20 teams for fans to run the rule over.
Home, away and (for most clubs, but not all) third alternate jerseys have been unleashed upon expectant fans who are hoping that their team won’t be the wearer of this season’s worst design disaster.
Clubs have drawn from a diverse range of influences for their designs: from historic kits and colours to street maps and stadium architecture, and from bubbles to bees’ wings.
While there is still everything left to play for on the pitch this season, by the time the season kicks off we can at least decide which Premier League teams are the winners in the style stakes and which deserve the drop for their fashion faux pas.
Each club’s combined output of jerseys is ranked from 20-1, but with several kits still to be released those positions could yet change — for better or worse.
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20. Fulham (Adidas)
ORIGINAL. MODERN. ALWAYS.
Our 2023/24 Home Kit is available now in-store and online. 🤍
— Fulham Football Club (@FulhamFC) July 7, 2023
Home: At first glance it looks like Fulham have been palmed off with a fairly plain template here, but the contrasting coloured stripes on the shoulders are a subtly distinctive innovation from Adidas.
Away Day Ready. 💗
Introducing our new 2023/24 @adidasfootball Away Kit.
— Fulham Football Club (@FulhamFC) August 1, 2023
Away: Bright pink. VERY bright pink. The club are calling it “shock pink,” which they say is based “on the popularity of Fulham’s training wear from recent seasons.” We’ll take their word for it.
The wait is OVER. 🤩🙌 Introducing our 2023/24 @NikeFootball home kit! ⚡
— Brighton & Hove Albion (@OfficialBHAFC) July 17, 2023
Home: Brighton’s new home kit is — surprise, surprise — a basic blue-and-white-striped design with Nike’s “bib” template front panel to break up the lines. In all honesty, it’s hard to get excited about.
Green and black is BACK. 💚🖤 Introducing our 2023/24 @NikeFootball away kit! ⚡️
— Brighton & Hove Albion (@OfficialBHAFC) July 7, 2023
Away: Green-and-black stripes return to the club for the first time since 2012-13, though it has the whiff of a midtable Serie A side. Just as well the Seagulls’ brand of football is more exciting than their kits.
A timeless classic ❤️
— Nottingham Forest (@NFFC) July 14, 2023
Home: Forest have yet to announce a new shirt sponsor, so this red template kit is entirely devoid of feature or flourish. But as the club celebrate their 125th year at the City Ground next season, what better way to mark your quasquicentennial anniversary?
Making waves 🌊
— Nottingham Forest (@NFFC) July 14, 2023
Away: The faint blue waves running down the length of this white shirt create an unsightly “bulging” optical illusion in the midriff area. If it makes honed professional footballers look portly, what chance does the average middle-aged bloke in the terraces have of looking good wearing it?
Stand out. Step up 🔥
— Nottingham Forest (@NFFC) July 14, 2023
Third: The design of this fluorescent orange print on a navy background is, according to the club, inspired by Nottingham Castle. Though quite how is anybody’s guess.
Respecting the old and embracing the new ✨
— Burnley FC (@BurnleyOfficial) July 12, 2023
Home: Burnley’s return to the Premier League means we once again have three claret-and-blue clubs in the top flight. This design is inspired by the 1994 home shirt, worn the year the Clarets were successfully promoted to the second tier of English football after a playoff victory against Stockport County.
The journey goes on 🛣️
— Burnley FC (@BurnleyOfficial) July 25, 2023
Away: The club inform us that this bright yellow number with a stippled black-and-claret vertical bar is a modern spin on the club’s jaunty striped away kit from that same year, which somehow remains a fan favourite despite being an utter eyesore.
Celebrating those nights under the lights 🏟️
Our 2023/24 third kit is now on sale!
— Burnley FC (@BurnleyOfficial) August 2, 2023
Third: Designed to celebrate the “iconic” floodlights at Turf Moor with a graphic that mirrors the cold Lancashire rain absolutely lashing down during a particularly sodden midweek night fixture.
— We Are Luton Town (@wearelutontown) July 18, 2023
Home: Luton Town’s first Premier League kit is a spin on the look used during the club’s 1970s prime (which was also revisited a decade ago) with an offset vertical bar housing the club crest. While it’s always nice to see a splash of bright orange, the 2023-24 update just looks dated.
— Luton Town FC (@LutonTown) July 28, 2023
Away: The Hatters have gone for a straightforward colour reverse of their home kit for use on the road this season. It’s not a world-beater but is nicer on the eye than the predominantly orange version.
Home: Chelsea are bottomof the ranking by default as they are the only club yet to release more than one kit. They have opted for the easy allure of nostalgia with a throwback to their 1997-98 home kit worn by the likes of Gianfranco Zola, Roberto Di Matteo and the late, great Gianluca Vialli while winning a League Cup and UEFA Cup Winners’ Cup double. The iridescent gold details are a nice touch, though it’s hard to deliver a final judgement until the club finally gets a shirt sponsor.
Away: A dark navy based is crisscrossed by a light blue grid in what is supposedly intended as a nod (no matter how vague) to the 1990s theme common among Chelsea’s latest kit collection. Much like the home kit, the away jersey is also adorned with tonal golden badges and, for now, does not have a shirt sponsor.
Home: Spurs are one of two clubs who have so far released only one kit for 2023-24. They say that this kit’s woven pattern is inspired by London N17’s broadcasting heritage — specifically Alexandra Palace, the North London venue from where the world’s first public television broadcasts were made in 1936. A very tenuous bit of blurb for a very plain white kit with navy cuffs
Away: With the club’s attention possibly focused elsewhere as the start of the season approached, Spurs released their 2023-24 away kit with very little in the way of fanfare. More’s the pity as the jersey is much more appealing than the bland home effort. The shirt is a deep marine blue with pale lilac panelling beneath the arms and collar. It also has glimmering turquoise iridescent crests and logos, which is de rigueur these days.
Third: For the record, Spurs are officially calling the colour of this kit “Taupe Haze.” Otherwise it’s all fairly perfunctory, with the plain black trim adding very little (if any) further zest to the equation.
Home: Man United will be playing in a deeper red than usual, though the familiar black and white trim remains. The geometric rose pattern is inspired by the city’s emblematic flower as well as the struts and beams of the bridge over the River Irwell, which connects the neighbouring cities of Manchester and Salford.
Away: A grimy green shirt with far, far, far too many stripes. The design is based on United’s striped away shirts from the turn of the 20th Century, though Adidas says that the base colour is also meant to reflect the working heritage and brickwork of old industrial buildings of Manchester. It’s a no from us.
Third: Adidas says this shirt is an ode to United’s FA Cup-winning side of 1908-09, but in reality it is essentially a generic white T-shirt complete with minimal red detailing. But the Red Devil emblem on the crest — and getting the devilish Roy Keane to star in the unveiling — are enough to make it memorable.
Home: Harking back to Bill Shankly’s final season in charge at Anfield in the early 1970s, this plain, deep red jersey is adorned only by chunky white collar and cuffs. Era appropriate, yes, but a bit dull.
Away: Basing their away kit on the memorable green-and-white quartered jersey of 1995-96 was an excellent choice, but unfortunately the modern reworking falls a long way short of its predecessor. The patchy digital graphic employed here is vastly inferior.
Third: Unveiled during a live gig featuring an acoustic performance from goalkeeper Alisson, Liverpool return to purple for the first time since 2018-19. The mottled and rippled jersey is designed to flit and flicker under the Europa League floodlights.
Home: A gold-tinged kit that pays tribute to Arsenal’s famed “Invincibles” team 20 years on from their unbeaten 2003-04 title-winning campaign. Unfortunately, the regal gleam was dulled ever so slightly by a design error in the replica shirts that featured an incomplete recap (only 32 of the 38 games) in the team’s record, robbing Arsene Wenger’s fabled team of their final six games of the campaign.
Away: This gaudy neon yellow jersey bears a series of wavy black ripples across the torso, apparently (says Adidas) inspired by the street map of the London district of Islington, Arsenal’s home patch. Some fans love it, some fans hate it. Personally, we’ll be glad to see the back of it in a year’s time.
Third: The 1982-83 season wasn’t a particularly memorable one for Arsenal, who finished 10th in the First Division, fell short in both domestic competitions and went out of the UEFA Cup in the first round. However, the green away kit worn that year remains a cult classic and has also provided the inspiration for the Gunners’ latest third kit — a modern reinterpretation in mineral green and navy with creamy white detailing. The embroidered “AFC” initials on the collar just top things off nicely.
2023/24 ready 👊 pic.twitter.com/NUIqX6aZ2s
— AFC Bournemouth 🍒 (@afcbournemouth) July 3, 2023
Home: Bournemouth have opted for a simple design with narrow red stripes on a black base, rather than their traditional broader bars. It gets an extra style point for the retro press-stud “grandad” collar too.
We make waves 🌊
Introducing our 2023/24 away kit 💙 pic.twitter.com/cU9Ss5BXIf
— AFC Bournemouth 🍒 (@afcbournemouth) July 18, 2023
Away: This two-tone blue jersey with a wave pattern conjures images of a bracing stroll along the promenade on Bournemouth’s seafront. The marine theme is perhaps a little on the nose, but given that the Vitality Stadium is situated a mile or so from the beach, we’ll allow it.
Introducing our third kit, a modern twist on our ’90s classic 🟡🔵
— AFC Bournemouth 🍒 (@afcbournemouth) August 1, 2023
Third: An update of the Cherries’ 1996-1998 away kit, which also came in blue and yellow halves and was worn by the club during their Division Two days. The revamp features a “scratchy” brushstroke effect that gives the impression that the painting is only half-finished.
Prepared for 2023/24. ✅
— Aston Villa (@AVFCOfficial) June 22, 2023
Home: According to manufacturer Castore, the pattern across the claret torso is a visualisation of soundwaves, representing fans chanting “Allez, Allez, Allez” at Villa Park on matchdays. The overall design is fairly uninspired, but the redesigned circular crest does at least offer a nod to Villa’s European Cup-winning side of 1982.
Looking good, Ollie. 😍 pic.twitter.com/FMcALMbdRF
— Aston Villa (@AVFCOfficial) July 28, 2023
Away: While the 1982 crest is again carried on the chest of Villa’s white away shirt, the fragmented silver print is made up of elements of all the different designs of the club’s badge since their foundation in 1874.
Fresh threads. 🥶 pic.twitter.com/KicNgz5hIw
— Aston Villa (@AVFCOfficial) August 25, 2023
Third: Along with a minimal v-neck and sleeve cuff configuration, the shirt has a busy, all-over graphic made up of jagged splinters and shards. Honestly, it’s nothing more than mediocre and we can’t imagine Villa fans will be overly enthused to see their club releasing a blue kit given their deep-seated rivalry with Birmingham City.
🐝 Brentford FC x @umbro Home Kit 2023-25 🐝
Whether you’ve seen it all or just joined the journey: We’re all Brentford. We’re all home.
— Brentford FC (@BrentfordFC) July 4, 2023
Home: Brentford have launched a new home kit for both the 2023-24 and 2024-25 seasons, continuing with a policy they say is meant to reduce the financial burden on supporters. It features wider bar stripes, with the red ones transitioning to black, and additional black panels under the arms. It’s fine but has the definite air of a generic shirt that a fictional movie team might wear.
— Brentford FC (@BrentfordFC) July 22, 2022
Away: The Bees’ away kit, which is the same as last season’s, is light blue with a darker “marl” pattern running through it. It’s capped off with dark blue trim inspired by the geometric patterned shirts worn on the road during the late ’80s and early ’90s.
Third: Navy, pink and turquoise, with a graphic design based on the magnified image of a bee’s wing, Brentford say that their groovy third alternate jersey is “designed to be worn casually and socially.” Can’t see too many club bouncers agreeing with that.
So you weren’t supposed to see it this early… 😅
Our 2023/24 home kit. On sale tomorrow. pic.twitter.com/YxdgYh3kFX
— Wolves (@Wolves) July 20, 2023
Home: No club does gold like Wolves, so why tamper with it? This new home shirt is marked out by the thin monochrome collar and cuffs.
Away days ✊
Presenting our new away kit for 2023/24!
— Wolves (@Wolves) June 22, 2023
Away: Ruben Neves may be gone, but there remains a hefty Portuguese contingent in the Wolves squad, so the club have once again leant into that with the colours of their away kit. The shirt is also infused with Mediterranean building and tile patterns to offer Wolves’ many southern European players a taste of home.
3️⃣ of our number 3️⃣ in our 3️⃣rd kit.
— Wolves (@Wolves) August 18, 2023
Third: A sky blue jersey with a crackled, abstract graphic print. There doesn’t appear to be any significant rationale behind Wolves’ style choice other than the club’s insistence that “it looks great.”
Steel City, Rising. ⚔️
— Sheffield United (@SheffieldUnited) July 14, 2023
Home: Another sponsor-less kit, Sheffield United’s red-and-white stripes stand out more with the addition of a black outline. The block red sleeves and block collar are reminiscent of the Blades’ 1997-99 home shirt — i.e., the kit worn by star striker Sean Bean in the movie “When Saturday Comes.”
Away Days with United. 🤌
Sheffield United is proud to unveil our Errea 23/24 away kit for the upcoming Premier League season. Available in-store August 24th. #SUFC 🟡
— Sheffield United (@SheffieldUnited) August 4, 2023
Away: The retro vibes continue with the away kit, which harks back to the sunny yellow alternate jerseys worn during the 1980s and early 1990s. Other than that, decoration is limited to a matching set of red and black V-neck and cuffs.
Steel pattern. Steel in midfield. 🇳🇴 pic.twitter.com/fwvJJZWyJU
— Sheffield United (@SheffieldUnited) July 24, 2023
Third: This steel-grey jersey, with subtle stripes made up of a repeating metal treadplate effect, is perfect for wearing on the terraces or using to create hardwearing, non-slip surfaces in both industrial and domestic settings.
Our anthem. Our history.
— West Ham United (@WestHam) July 10, 2023
Home: Inspired by the club’s beloved prematch anthem “I’m Forever Blowing Bubbles,” the new West Ham home shirt quite literally has bubbles all over it — which is, of course, ridiculous. However, credit for them trying something a little out of the ordinary and pulling it off.
Let us paint you a picture 🖼️
— West Ham United (@WestHam) July 22, 2023
Away: A shimmering silver crest on a white shirt with a retro rounded collar. The club say that the pristine design represents the “blank canvas” on which the “West Ham Way” of attacking football was drafted in the 1950s.
Around the world, you’ll hear our story.
Separated by time zones, United by glory.
— West Ham United (@WestHam) August 19, 2023
Third: An ode to the club’s supporters around the world, the blue shirt features a silhouette of the “emblematic” triangular lattice framework of the floodlights at West Ham’s London Stadium which is intended to instill misty-eyed memories of home (since 2016) in those Hammers fans dispersed around the world.
Traditional and iconic for 2023/24 🔵 The new home @Everton kit is now here!
— hummel (@hummel1923) June 29, 2023
Home: Royal blue with an oversized retro white collar, Hummel have once again produced the goods for Everton with this classically styled home jersey. The Toffees are set to bid farewell to Goodison Park at the end of the season, so it’s nice to see the club’s spiritual home represented, with the collar and cuffs bearing a pattern inspired by the stadium architecture.
A modern classic 🤌
What’s your first impression of the new away kit, Blues? pic.twitter.com/HD4S0uqD7H
— Everton (@Everton) July 21, 2023
Away: Everton have essentially merged two of their away kits from the mid-1990s here: the coral pink and navy colour scheme and vertical stripes are taken from the 1992-1994 away kit, while the jagged pattern is lifted from the one that immediately followed it.
Third: With a 1980s aesthetic and high-sheen fabric, the Toffees’ pinstriped third kit has the air of a satin pajama set. However, the addition of a minimalist club crest design, using just a simple silhouette of Prince Rupert’s Tower, is undeniably smart.
— Crystal Palace F.C. (@CPFC) May 27, 2023
Home: Half blue and half red, Palace have opted for a half-and-half shirt design for the first time since 2013-14 to mark the 10-year anniversary of their most recent promotion to the Premier League. The architectural pattern visible in the background is a silhouette of the original Crystal Palace, where the club was founded in 1861. An excellent blend of history and modernity.
The sash is 🔙
Introducing the new 23/24 away kit 🤩
— Crystal Palace F.C. (@CPFC) July 11, 2023
Away: The sash is back! Though if we were to nitpick, we might suggest that the “Crystal Palace Football Club Founded 1861” text printed repeatedly in the fabric makes an otherwise lovely jersey feel just a little too busy. The subdued white and light blue colours are inspired by Palace’s original 1861 kit.
— Crystal Palace F.C. (@CPFC) August 7, 2023
Third: A high-sheen black shirt with a stylised, dark-grey graffiti print made up of the words “South London” and “Proud.” The etchings serve as a nod to the street art found daubed on walls in Palace’s home corner of the city, though also have the unfortunate effect of making the jersey look a bit like a crinkly bin bag from a distance.
Simply iconic. ⚫️⚪️#NUFC‘s 2023/24 home kit will be available to purchase both in-store and online from 8am (BST) tomorrow!
— Newcastle United FC (@NUFC) June 9, 2023
Home: A straightforward black-and-white-striped design with thin monochrome bars on the collar and sleeve cuffs. Castore have kept it simple here, and the jersey is all the better for that.
Here to compete. 🟢#NUFC‘s 2023/24 away kit is now available to purchase both in-store and online!
— Newcastle United FC (@NUFC) June 30, 2023
Away: A two-tone green shirt with an angular, tessellating pattern. The jersey will be paired with white shorts, so the ensemble will reflect the colours of the Saudi Arabia flag to honour the club’s owners.
Our 2023/24 third kit – available in-store and online ⤵️
— Newcastle United FC (@NUFC) July 21, 2023
Third: Wearing this deep navy blue shirt highlighted by “electric” yellow trim and detailing, with the torso bearing a subtle chevron print, Newcastle will look the part when they embark on their first Champions League away trips in 20 years.
Home: A celebration of a roller coaster 20 years at the Etihad stadium, City’s new shirt is a sky-blue and white design that recalls the first kit the club wore at their new home in 2003-04. The large V-neck looks smart, as is the subtle striping, which, according to Puma, is created by a pattern inspired by the four spiral “turrets” outside the ground.
Away: City’s white away shirt that features a faint graphic pattern in the style of the weaving patterns produced in the mills during the city’s golden age of industry. The glimmering bronze/gold touches represent the flaming furnaces of the local brickworks while the inside neck also has a small “factory skyline” silhouette to drive the whole theme home.
Third: Designed around the concept of “ElectriCITY” (see what they did there?), City’s navy third kit has a crackling spark pattern, while flashy neon pink versions of the crest and sponsor logos give it a certain dystopian sci-fi feel.